License healthcare and education data directly from SpringDB
SpringDB is a value added reseller of MCH Strategic Data, the specialist compiler behind the most frequently updated K-12 educator database in the United States. Buy an audience, a single list, the full file, or API and MCP access, on one invoice.
Institutions do not behave like companies
Hospitals, physician groups, school districts, nursing homes and government agencies are mission driven rather than profit driven. They hire on a calendar, buy on a budget cycle, and are organized around roles that general business databases were never built to describe. MCH Strategic Data has been modeling that structure since 1928.
Person plus place, held as a relationship
The public provider file tells you a clinician exists. It does not tell you which hospital employs them, which group practice they belong to, or which surgery center they also operate out of. MCH normalizes the contact once and links it to every organization it is attached to, so one provider at four locations stays one provider.
Titles normalized to something usable
More than 200,000 raw educator job title variations are rolled up to roughly 400 standardized functions. A grade two teacher, a second grade teacher and a pod two teacher land in the same segment, so you can reach an algebra teacher rather than every teacher.
Refreshed on a 30 day cycle
80,000 school websites are monitored every month and roughly four million educator records are refreshed on that same cadence. Healthcare coverage spans approximately 240 primary and secondary medical specialties across facility types.
Your strongest segment, described badly
Pull your closed won accounts from the last four quarters and sort by industry. Healthcare and education tend to rank far higher than teams expect, even for companies selling furniture, cleaning supplies or facilities software. Then look at how your data provider describes those accounts.
- Providers duplicated across every facility they touch, inflating counts
- The same email arriving in one inbox four times over
- Purchasing agents targeted instead of the educator who actually selects the product
- Specialty collapsed into a single generic label
- Sends routed at volume into hardened district and health system domains, then blocked
- Campaigns timed to the corporate calendar rather than the school fiscal year
- One contact record linked to every organization it belongs to
- Honest reach numbers and a clean, deduplicated send
- Roughly 400 educator functions to target the actual decision influencer
- Approximately 240 medical specialties, primary and secondary
- Deployment handled as a service, authenticated, dripped and randomized
- Timing built around budget resets and staggered back to school dates
Three verticals, sixteen licensable lists
Every list below can be bought on its own or combined. Three record depths are available for each: the institution on its own, the institution with a named person in the role you want, or that person with a verified email address.
Schools, districts and early childhood
Teachers, principals, department heads and administrators, plus site level firmographics covering enrollment, grade span, district hierarchy and geo coordinates.
Providers, facilities and buying groups
Hospitals through to outpatient, diagnostic and residential care, with ownership structure and system affiliation, plus the buying organizations that purchase on their behalf.
Local government and public safety
Municipal offices alongside the public safety agencies that buy independently of them, each with their own procurement cycle and contact structure.
Published rates, no discovery call required
Most data vendors make you book a call before they will quote. Here are the rates. All prices are per thousand records.
Swipe the table sideways to see all three record depths.
| List | Place only | Place and person | With email |
|---|---|---|---|
| Education | |||
| Schools | $60 | $90 | $180 |
| School districts | $60 | $90 | $180 |
| Child care centers | $60 | $90 | $180 |
| Canadian schools and districts | $60 | $90 | $180 |
| Healthcare | |||
| Hospitals | $150 | $250 | $540 |
| Outpatient centers | $150 | $250 | $540 |
| Health alliances | $150 | $250 | $540 |
| Healthcare laboratories | $150 | $250 | $540 |
| Residential care facilities | $150 | $250 | $540 |
| Healthcare ownership | $150 | $250 | $540 |
| Buying organizations | $150 | $250 | $540 |
| Government | |||
| Government offices | $140 | $240 | $700 |
| Police and highway patrol | $140 | $240 | $700 |
| Jails, correctional and sheriff | $140 | $240 | $700 |
| Fire and ambulance | $140 | On request | On request |
Place only covers the institution record. Place and person adds a named contact in the role you specify. With email adds a verified email address for that contact.
Add on packages
Layer these onto any list. Availability varies by vertical, and we confirm what applies to your selection before quoting.
| Add on package | Per thousand |
|---|---|
| Email append | $90 education, $310 healthcare, $460 government |
| General properties | $10 |
| Geo codes | $40 |
| Personnel properties | $40 |
| Ethnicity | $40 |
| Funding and financial | $40 |
| Enrollment and size indicators | $40, education lists |
| Calendar dates | $40, schools |
| Early childhood | $40, schools |
| School proficiency score | $40, schools |
| Supplementary features | $40 |
For full file access to any of these tables, contact us now. Volume, geography and record count all move the number, so we quote against your actual selection rather than a list price.
Pick the access model that fits
Because SpringDB resells this data, you do not run a separate procurement process with the vendor. One contract, one invoice, one point of contact.
Audience license
A defined segment for a campaign or a season, licensed for a fixed term. The fastest way to test a vertical before committing further.
Full file license
Complete access to one or more lists, refreshed on schedule. For teams building a product or a permanent territory model on the data.
API access
Query and enrich inside your own systems on your own cadence, with SpringDB handling the commercial and delivery layer.
MCP access via InstaDB
Query the file directly from an agent or an AI application over MCP, alongside anything else you license from the catalog.
The work that starts after the license is signed
Buying institutional data is the easy part. Landing it next to your existing records without creating duplicates, and keeping the segment usable a quarter from now, is where most projects stall. That is the work SpringDB does.
Segment definition and counts
We translate your target definition into an actual selection across lists, depths and add ons, then return real counts before you commit budget.
CRM architecture and loading
Schema mapping into Salesforce or HubSpot, with ownership and routing rules built for a territory that is now segmented very differently.
Deduplication against first party records
Matching institutional records against your existing customers and prospects, so a new file does not fracture attribution or reporting.
Provider to organization modeling
Preserving the relational structure in your own systems, rather than flattening it back into the duplicates the data was built to avoid.
Deliverability and deployment
Authentication, drip sequencing and volume pacing for district and health system domains, so a campaign does not cost you the account.
Refresh and data quality management
Scheduled refresh handled on your behalf, with quality checks that keep the segment accurate through the next budget cycle.
Programmatic audience activation
Segments built for activation through the platforms your team already runs on, including LiveRamp, The Trade Desk and StackAdapt.
Large file and claims scale joins
Our architecture was designed for very large sources, including claims scale files. Joining an institutional contact graph to data of that size is a build we already run.
Bespoke product builds
For teams embedding this data in a commercial product, we build and host the backend rather than handing you a file to solve.
Where this data earns its keep
The first three are revenue use cases for teams selling into institutions. The last three are product use cases for teams embedding the data in something they sell.
Selling into hospitals and health systems
Reach the right specialty at the right facility, with the provider linked to every organization they practice from, so counts hold up and sends stay clean.
Selling into K-12 districts
Reach the educator who selects the product rather than the purchasing officer who signs the order, timed to the budget reset instead of the corporate quarter.
Public sector and public safety
Municipal offices, police, fire and correctional agencies, each reachable as a distinct buying entity with its own procurement pattern.
Healthcare data platforms
Provider and facility reference data as the entity backbone for analytics products, directories and market intelligence tools.
Education technology platforms
School firmographics and educator contacts powering onboarding, territory tooling and market sizing inside education technology products.
AI training and retrieval sets
A model reasoning about healthcare or education needs an entity graph, not a flat list. Clean linkage and normalized titles give retrieval something stable to resolve against.
Hear it from MCH Strategic Data
John Kosturos sat down with Peter Long, CEO of MCH Strategic Data, twice. One conversation on healthcare, one on education. Between them they are the clearest walkthrough of the institutional market we have published.
Cracking the 5.3 trillion dollar healthcare market
Segmenting across 240 or more medical specialties, why mission driven messaging lands differently with clinical audiences, the person plus place linkage problem, and the deliverability rules that decide whether a send reaches a health system inbox at all.
Cracking the 1 trillion dollar K-12 market
How 200,000 raw job title variations get normalized down to 400 educator functions, why the teacher rather than the purchasing agent picks the product, the school buying calendar in detail, and what district network security means for anyone running email into schools.
See every field on the DataExchange
The full field catalog, table by table, with the coverage detail behind each list. Then buy it from us.
Tell us the segment. We will send counts and a price
Bring your target definition and we will come back with real counts and a quote against the rates above. SpringDB is a value added reseller of MCH Strategic Data, so the audience, the full file, API access or MCP access all come from us on one invoice.