Founded in 2011, Smarty, formerly known as SmartyStreets, is a leading provider of location data intelligence solutions. The company specializes in enterprise-grade address validation, standardization, autocomplete, and geocoding services across more than 240 countries and territories. In early 2022, SmartyStreets rebranded to Smarty to better reflect its expanding suite of location data products and services. This rebranding aligns with the company’s mission to deliver comprehensive and accurate location data solutions to its clients. Notable partnerships, such as the collaboration with Uber in 2024 to enhance Uber’s global address data capabilities, underscore Smarty’s commitment to innovation and excellence in the field.