Episode 5

Every Company Is Becoming a Data Company: Inside People Data Labs with Ben Eisenberg

Ben Eisenberg, CEO of People Data Labs, joins the SpringDB Data Exchange to explain how workforce data powers products rather than end users, and why every company is becoming a data company. A look at joinable datasets, delivery and pricing models, data quality, and where global coverage is strongest.
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Every Company Is Becoming a Data Company

Inside People Data Labs with Ben Eisenberg, Chief Executive Officer

Ben Eisenberg

Guest

Ben Eisenberg

Chief Executive Officer, People Data Labs

LinkedIn Profile

01 · About This Episode

The Data Company Most Buyers Never See

People Data Labs is one of the most widely used workforce data providers in the market, and most end users have never heard of it by name. That is by design. In this episode of the SpringDB Data Exchange, John Kosturos sits down with Ben Eisenberg, Chief Executive Officer of People Data Labs, to explain how a company with no software product of its own became the data foundation behind platforms across recruiting, sales, marketing, and investment research.

Ben walks through the three joinable datasets that power People Data Labs, why not having a software product is a strategic advantage, how job postings quietly reveal hiring signals and budgets, and why every company is becoming a data company as artificial intelligence lowers the barrier to building in house.

About People Data Labs

People Data Labs

People Data Labs is a workforce data provider that builds high quality person, company, and job posting datasets and delivers them to the platforms and teams that build on top of them. Rather than operating a software product of its own, People Data Labs focuses on clean, compliant, and connected data, joining resumes, work history, education, skills, and contact information to company and job posting records on a persistent company identifier. The core resume dataset covers roughly 800 million profiles, supported by an identity graph of approximately 2.1 billion identities. Built over more than a decade, People Data Labs delivers through both API and flat file, integrates with platforms such as Snowflake, Databricks, and S3, and maintains a strong focus on global compliance, including GDPR.

02 · What You Will Learn

Six Takeaways for Data Buyers and Builders

TAKEAWAY 01

Why Pure Data Beats Owning a Software Product

Why People Data Labs deliberately has no user interface, and how that decision makes platforms far more comfortable building on the data without competing against the vendor behind it.

TAKEAWAY 02

How to Join Person, Company, and Jobs Data

How three separate datasets are made to talk to each other on a single persistent company identifier, and why joinable data creates a more complete picture of the workforce than any one table alone.

TAKEAWAY 03

The Hiring Signals Hidden in Job Postings

How daily job posting data surfaces deterministic signals, from hiring intent and budget ranges to the specific technologies a company is using, and why timeliness matters so much for this dataset.

TAKEAWAY 04

API Versus Flat File Delivery

When teams should start on a consumption based API and when they should graduate to a flat file, plus the duplication and matching logic that buyers often do not anticipate when they take on raw data.

TAKEAWAY 05

How Data Pricing Actually Works

Why data pricing is so different from software pricing, how consumption and all you can eat models compare, and how buyers and providers come together on the value of a dataset.

TAKEAWAY 06

How to Evaluate Data Quality and Coverage

The role of golden records, record linkage, and benchmarking in keeping a dataset clean, and an honest look at where global coverage is strongest and where it thins out, with the reminder that the use case decides everything.

03 · Who Should Listen

Built for Teams Who Buy or Build on Data

Product Teams and ISVs

Building applications on top of third party data and wanting a reliable foundation rather than collecting and cleaning it themselves.

Data and Platform Engineers

Responsible for integrating, joining, and maintaining large datasets, and evaluating delivery through API, Snowflake, Databricks, or S3.

RevOps and Growth Teams

Putting workforce and company data to work in the go to market stack, often through tools that wrap providers like People Data Labs.

Data Buyers and Procurement Teams

Evaluating data vendors and wanting to understand what separates high quality, well linked data from a raw public data dump.

Founders and Enterprise Builders

Weighing the build versus buy decision as artificial intelligence lowers the barrier to creating data products in house.

Analysts and Investment Researchers

Using workforce and hiring signals as alternative data, where timeliness and coverage directly shape the quality of the insight.

04 · Topics and Timestamps

Jump to Any Moment

0:00 Introduction 0:16 Ben’s background and the pivot to People Data Labs 1:59 Powering platforms versus end users 3:12 Why every company is becoming a data company 4:35 Go to market engineering and the Clay partnership 5:47 API versus flat file delivery 8:56 Consumption versus all you can eat pricing 11:32 Delivery mechanisms: Snowflake, Databricks, and S3 12:49 Licensing to platforms without a competing product 15:06 The three datasets: person, company, and jobs 16:29 Update cadences for each dataset 18:11 Hiring signals hidden in job postings 19:34 800 million profiles and a 2.1 billion identity graph 20:41 GDPR and global compliance 22:25 The challenge of working with large identity graphs 23:10 Company data and firmographics 24:20 Technology data and deterministic technographics 27:43 Email validation 29:02 Global coverage: strengths and weak spots 31:03 The SpringDB partnership

DATA PROFILE

View People Data Labs Data Profile on SpringDB DataExchange

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