Versium is a data technology company that offers solutions for B2B2C identity resolution, data enrichment, and audience creation, primarily through its platform, Versium REACH.

Here is a summary of the company’s profile based on the web and information from your emails:

Core Business and Mission

• Mission: Versium transforms data into intelligence and action to help brands scale digital connections, automate AI-driven workflows, and activate insights across customer platforms.
• Platform: Their main platform is Versium REACH, which is a Data-as-a-Service (DaaS) provider that allows businesses to cleanse, enrich, and activate their data.
• Key Technology: The company operates on a proprietary B2B2C Identity Graph that covers both North American companies (20 million) and consumer households (270 million) with over 1 trillion insight attributes.

Key Differentiators and Solutions

Versium addresses several pain points in sales and marketing, offering solutions for:

• Identity Resolution: Proprietary technology helps marketers and publishers identify and track prospects across devices and channels to increase match rates.
• B2B2C Marketing: Their industry-leading identity resolution unifies B2B and B2C data to provide a complete customer view.
• Data Integration: Offers a single platform with easy integrations to unify disparate B2B and B2C data sources.
• Audience Creation: Features automated audience building for personalized and scaled campaigns across digital channels.

Context from Your Workspace (SpringDB and Versium)

Your email thread with Charles Parietti and Michelle Michaels (Versium’s Associate Marketing Director) indicates that SpringDB is in the process of partnering with Versium to add them to the Data Exchange.

• Next Steps: Charles Parietti asked for your team to “get versium added to the DataExchange”.
• Information Exchange: Versium provided information including key differentiators, customer use cases, and contact information to support their profile creation on the Data Exchange.
• Contact Information: The best sales and support contacts for Versium are sales@versium.com and customer-success@versium.com.