StatSocial enables brands and agencies to develop extensive insights on consumer and market trends and identify their best consumer prospects. The company’s earned media data platform is built on a taxonomy of over 85,000 attributes (demographics, brand affinities, interests, media, influencers, and IBM Watson Personality Insights) linked to anonymized consumers covering 1.2 billion social profiles and 70% of US households.
StatSocial enables brands and agencies to develop extensive insights on consumer and market trends and identify their best consumer prospects. The company’s earned media data platform is built on a taxonomy of over 85,000 attributes (demographics, brand affinities, interests, media, influencers, and IBM Watson Personality Insights) linked to anonymized consumers covering 1.2 billion social profiles and 70% of US households.
