Madison Logic is a global B2B marketing technology company and one of the recognized leaders in account-based marketing (ABM), founded in 2005 and headquartered in New York City (3 World Trade Center), with additional offices in London, Dublin and Singapore. The company was founded by Vin Turk and is led by CEO Tom O’Regan. Originally a demand-generation and content-syndication pioneer, Madison Logic has evolved over roughly two decades into a full-funnel, multi-channel ABM activation and measurement platform. It is privately held and majority-owned by investment firms — Clarion Capital Partners and, following a 2023 majority-stake transaction, BC Partners. Today Madison Logic is trusted by more than 500 leading brands to reach over 415 million decision-makers worldwide, and its work has earned repeated leadership recognition, including SPARK Matrix ABM leadership and 30+ G2 badges.

At the core of Madison Logic’s offering is proprietary buyer-intent data delivered through the ML Platform and its underlying ML Data Cloud. The ML Data Cloud aggregates 22-plus data sources — spanning firmographic, intent, audience, technographic, engagement, public and first-party data — covering more than 12 million companies across 40 verticals and reaching 350 million-plus devices globally. It tracks over 15 billion B2B interactions monthly and roughly 500 million monthly proprietary engagement signals, filterable by 5,700+ intent topics, 9,000 installed products and 5,000 vendors. This feeds ML Insights, which captures, scores and prioritizes in-market accounts through the proprietary MLI Score — a unified signal combining who is being targeted, who is engaging with content, and who is actively researching solutions — across a 485 million-plus professional network, with 15-, 30- and 90-day look-back windows and real-time signal delivery into clients’ CRM and marketing-automation tools.

For activation and measurement, Madison Logic unifies media across channels — ABM Content Syndication, Display Advertising, Connected TV, Audio Advertising, and Social Advertising with LinkedIn Ads — coordinated through its Journey Acceleration™ capability so marketers can engage entire buying groups with consistent, stage-appropriate messaging. ML Measurement then provides full-funnel visibility into account progression, pipeline influence and revenue attribution. The platform integrates with major martech systems including Salesforce, HubSpot, Marketo, Oracle Eloqua, Adobe Experience Cloud and LinkedIn, letting teams blend proprietary intent with their own first-party data. Madison Logic serves enterprise B2B marketers across 129 industries — from telecommunications, healthcare and financial services to manufacturing, enterprise technology, retail/ecommerce, HR tech and energy — with customers including Adobe, Salesforce, T-Mobile, Akamai and Shell. Note: founding year (cited as 2005–2009), employee counts and ownership details vary slightly across third-party sources and should be confirmed directly with Madison Logic before publication.