LiveIntent is a people-based marketing platform founded in 2009 by Matt Keiser and Dave Hendricks, headquartered in New York City with offices in Berlin and Copenhagen. The company raised $64.75M in total funding from investors including Shasta Ventures, Battery Ventures, First Round Capital, and Bullpen Capital before being acquired by Zeta Global in October 2024. It serves 2,500+ publishing and advertising brands and reaches 250M+ verified people monthly across email and web inventory.The platform is anchored by the LiveIntent Identity Graph — an industry-first graph built and authenticated daily through organic, consent-based email engagement rather than third-party cookie syncs or data purchasing. With 900M active hashed email addresses and 25 billion authenticated data signals, the graph ties every online and offline identifier to a stable, long-lived email address to create a unified customer view across devices and channels. LiveIntent’s proprietary nonID℠ service allows brands to bridge their own first-party IDs to the wider digital ecosystem without data ever being stored or shared — a fully privacy-safe approach to identity resolution.

Solutions span three areas: Marketer Solutions (people-based audience targeting, native curated ad packages, full-funnel campaigns), Publisher Monetization (native ad blueprints, direct-sold inventory, email revenue programmes), and Identity Data Solutions (nonID℠ identity resolution, Email Reactivation for lapsed subscribers, and HIRO — a cookieless addressability product that converts anonymous non-addressable web inventory into targetable audiences using first-party data). Customers include General Mills, Dotdash Meredith, The Farmer’s Dog, Rue Gilt Groupe, and Samuel Hubbard, with documented results including 23% lower CPA, 10x higher CPMs, and 140% YoY scale increases.