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You already know how to license data. You don't have this data asset yet.
HG Insights tracks technology installations, IT spend, and contract intelligence across 14,000+ products and millions of organizations. It's a new enrichment layer your downstream customers are already looking for, and it drops directly into your existing licensing infrastructure.
7 of 12 accounts already warm through SpringDB · D&B, Experian, TransUnion, Data Axle all engaged · MNDA in place with Data Axle
You're not buying a new data vendor. You're adding a new data asset your customers are already asking for.
OEM and data licensing companies already have the infrastructure. The APIs, the feeds, the customer relationships, the licensing agreements. You don't need to be sold on what data licensing is.
What HG Insights offers your platform is a new asset class: technology intelligence. Which products organizations run, how much they spend on IT, when vendor contracts expire. Your downstream customers , sales teams, lenders, insurers, advertisers , are trying to source this data today and largely can't find it at the quality and scale they need.
SpringDB DataExchange features HG Insights because we've seen this integration pattern work across multiple data licensing platforms. The fit is structural, not situational.
Your customers are already building lists. They just can't filter by technology stack.
Sales intelligence, audience targeting, credit risk, identity resolution , every downstream product your customers buy works better when they can say "show me companies running SAP" or "flag businesses with expiring IT contracts."
That filter doesn't exist in most data products today. HG Insights is the only source tracking this at scale across 14,000+ technology products and millions of organizations. When you license this data and embed it in your platform, that filter becomes yours to sell.
Six data types. Drop into any product line you already run.
Technology Installations
Which software and infrastructure products each company runs across 14,000+ tracked products. The core enrichment layer.
IT Spend Intelligence
Estimated technology budgets per organization and whether spend is growing or contracting. Correlates with buying power.
Contract Intelligence
Active vendor contracts with expiration timelines. The displacement signal your customers most want and rarely have.
Renewal Dates
Contract expiration dates that trigger time-sensitive outreach opportunities for your downstream sales customers.
Functional Area Intel
Department-level technology adoption data. Not just what a company runs, but which teams use it and how broadly.
Firmographics
Company size, industry, revenue, employee count, and location data that integrates cleanly with your existing business records.
Most OEM platforms have three or more product lines where this data adds immediate value.
Unlike a single-module healthcare integration, OEM licensing companies typically see HG data fitting across multiple divisions simultaneously. Each division is a separate buyer with a separate budget. That's why the average contract value in this segment runs higher.
Tech maturity alongside credit score
Lenders using your platform see a company's technology infrastructure as a signal of operational maturity. IT spend growth correlates with business health in ways credit scores alone miss.
Technology-based B2B segments
Advertisers and agencies buying B2B audience data from your platform can now target by technology adoption. "Companies running Salesforce with contracts expiring this quarter" is a segment no one else can build.
Prospect filters your sales customers need
Sales teams using your data product can filter by technology stack, IT spend tier, and contract renewal timing. These are the highest-intent signals in B2B prospecting and your platform doesn't have them yet.
Companies like yours have already built this into their products.
Several data licensing and OEM platforms we work with have already integrated HG Insights data as a licensable enrichment layer. In each case, the integration path was short because the infrastructure was already in place. What changed was the asset itself.
The questions their downstream customers can now answer:
We helped structure those integrations through SpringDB DataExchange. We can do the same for you.
Partner details are confidential. Happy to walk through specifics on a call.
One new data asset. Multiple new revenue lines. The API is already in your stack.
HG data arrives via API or cloud delivery (Snowflake, Databricks, AWS) and appends to your existing business records at the D-U-N-S level, company domain, or however you key your records today. Your downstream customers access it through your existing product UI. Your licensing model is already built. You're adding one new enrichment layer to it.
New revenue per division
Each product line where HG data embeds is a separate commercial opportunity. Three divisions means three contracts.
Differentiated data product
Technology intelligence is proprietary and not scrapeable. Your competitors using commodity data sources cannot replicate it.
Short integration path
You already have the distribution infrastructure. API keys, licensing agreements, and downstream customer access are all in place. This is an asset addition, not an architecture change.
We've structured data licensing agreements before. We know how to make this move quickly.
SpringDB DataExchange is a curated data marketplace and services platform. For OEM and data licensing companies, we go beyond the introduction. We help negotiate licensing terms, scope the integration, and work alongside your team on the commercial structure , including multi-division threading where it applies.
We know where the complexity in OEM data agreements lives. And we know how to get past it quickly.
Use case scoping
We map HG data to your specific product lines and downstream customer types.
Licensing structure
We help negotiate OEM terms that account for per-record, per-division, and downstream distribution models.
Integration support
API, Snowflake share, Databricks, or AWS. We work alongside your tech team on whichever path fits your stack.
Live and licensing
Your platform has a new enrichment layer. Your downstream customers have a new reason to stay on contract.
Vetted vendorTechnology intelligence for OEM and data licensing platforms. Tracks 14,000+ products across millions of organizations. Delivers via API, Snowflake, Databricks, or AWS.
HG Insights is a vetted vendor on SpringDB DataExchange · 14,000+ technology products · Millions of organizations · API · Snowflake · Databricks · AWS
Let's talk
If you license data to sales teams, lenders, insurers, or advertisers, this conversation is worth 20 minutes.
We're talking to product and commercial leaders at OEM and data licensing platforms. If your downstream customers need technology intelligence and you want to be the one who gives it to them, let's get on a call.