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Your platform serves thousands of advertisers. None of them can target by technology stack yet.
HG Insights is a vetted vendor on SpringDB DataExchange for programmatic and data monetization platforms. Technographic audience segments based on 14,000+ tracked products , companies by tech stack, IT budget, and contract timing , ready to activate across your DSP, marketplace, or identity platform.
Bombora existing customer ($215K ARR) · Ted West engaged with StackAdapt decision maker · Epsilon/LiveRamp meeting active · Trade Desk marketplace opportunity identified
Every B2B advertiser on your platform wants to target by technology stack. Right now, none of them can.
Programmatic platforms carry thousands of audience segments , demographics, firmographics, intent signals, behavioral data. What almost none of them carry is technology intelligence: which products a company runs, how much they spend on IT, when vendor contracts expire.
That gap is not small. B2B advertisers running account-based campaigns ask for this filter constantly and get told it doesn't exist. HG Insights is the only source tracking technology adoption at the scale and depth that makes programmatic activation viable.
SpringDB DataExchange features HG Insights in this segment because the listing model is clean, the segments are genuinely new, and the demand from B2B advertisers is already there.
Segments your advertisers are trying to build today and can't find on any other platform.
HG data fits every activation surface your platform runs.
Data marketplace listing
HG technographic segments become available on your platform for advertisers running account-based campaigns. Activated across display, native, CTV, and audio inventory. Trade Desk, StackAdapt, IQM all fit this model.
B2B identity enrichment
HG technology data appends to your business identity graph , RampID, Panorama ID, CORE ID , enriching B2B profiles with tech stack and spend signals. Enables technology-based audience segmentation for your downstream partners. LiveRamp and Lotame fit here.
Licensable B2B segment supply
HG data becomes a segment supply source for publishers and data monetization platforms. Your publisher customers use it to identify and target B2B audiences reading their content. Bombora, Eyeota, Permutive all activate this way.
Bombora runs HG data today. StackAdapt is in active conversation. LiveRamp is a strategic priority.
Bombora , one of the leading B2B intent data platforms , already runs HG Insights data at $215K ARR. Their model combines intent signals (a company is researching a category) with HG technographic context (what the company actually runs). The combined signal is dramatically more actionable than either data source alone.
The questions that becomes possible when technographic data lands on a programmatic platform:
These are searches no B2B advertiser can run today on most platforms. Adding HG data changes that.
Partner details are confidential. Happy to walk through specifics on a call.
New B2B segment supply your advertisers will pay CPM premiums for. No platform in this space has it yet.
HG segments are new inventory. Not a repackage of something your platform already carries. B2B technology targeting commands premium CPMs because the intent signal is precise and the audience is hard to find any other way.
New premium inventory
B2B tech segments are genuinely new supply , not a repackage of firmographics. Advertisers pay CPM premiums for targeting that actually reaches their buyer.
Differentiated data supply
HG data is proprietary and not scrapeable. Competitors cannot build equivalent segments. Your platform has supply no one else can match.
Flexible revenue model
Marketplace listing fees, CPM-based activation, or flat licensing , structured to fit how your platform already monetizes data supply. SpringDB helps negotiate the model that works for both sides.
We know how programmatic data deals get structured. We've been in these rooms before.
SpringDB DataExchange is a curated data marketplace and services platform. For programmatic and data monetization companies, we map HG data to your specific activation surfaces, help negotiate listing and licensing terms, and coordinate the integration path with your data supply team.
We co-own parts of this motion with partners already active in this space. The path to a live listing is shorter than going direct.
Activation mapping
We identify which HG segments fit your platform's existing supply categories and advertiser demand.
Listing and licensing terms
We help structure the commercial model: listing fees, CPM splits, or flat licensing depending on your platform's model.
Integration support
API or cloud delivery to match your data ingestion pipeline. We support the technical setup alongside your team.
Live and activating
HG segments go live on your platform. Your advertisers run campaigns. You earn on every activation.
Vetted vendorTechnology intelligence for programmatic and data monetization platforms. 14,000+ products. Activates across DSPs, identity platforms, and data marketplaces.
Let's talk
If your platform activates B2B audiences, this conversation is worth 20 minutes.
We're talking to data supply, partnerships, and product leaders at DSPs, identity platforms, and data marketplaces. If your advertisers are asking for technology-based targeting and you don't have it yet, let's get on a call.