The Overlooked Asset in Mergers & Acquisitions
When companies undergo mergers or acquisitions, the focus is typically on tangible assets, intellectual property, customer contracts, financial performance, and legal compliance. However, the company’s go-to-market (GTM) data is an overlooked yet equally critical asset.
GTM data powers sales, marketing, customer success, and growth strategies in today’s data-driven world. Without a proper assessment, acquirers may unknowingly inherit low-quality, stale, or disorganized data that can hinder their ability to realize value from the acquisition. This ebook dives into why GTM data matters, how to evaluate it, and how it can significantly impact an acquisition’s success.
Unlocking Business Growth with Data Enrichment: Insights from Industry Experts
In today’s data-driven world, the key to sustained business growth lies in how effectively you leverage data. Recently, a panel of growth leaders came together to discuss the future of data enrichment and how businesses can harness the power of data to drive results. Hosted by Dan McGraw, this podcast featured Nina Wooten, Kayvan Dastgheib, and Peter Bell.
The One Data Solution Your CDO Can’t Afford to Ignore
Solving the Biggest Data Challenge: A Unified Strategy for Enhanced Data Integration and Governance
Navigating the Complexities of Audience Targeting in Data-Driven Marketing and Advertising
In the realm of modern marketing and advertising, data has become the linchpin that drives success. Businesses are increasingly leveraging data-driven strategies to target their audiences with precision, personalize their messaging, and optimize their marketing efforts.
The Dilemma of Data-Driven Marketing: Navigating the Challenges of Small Audiences
In today’s digital age, data has become the driving force behind successful
marketing and advertising strategies. Businesses are increasingly relying on
data to target their audiences with precision and maximize their return on
investment. This approach, known as data-driven marketing, involves using
customer information and insights to create personalized and targeted
campaigns.
Navigating the Evolution: Key Trends in Advertising and Marketing
In the ever-evolving landscape of advertising and marketing, staying ahead of the curve is
essential for businesses seeking to connect with their target audience effectively. As technology continues to advance and consumer behaviors evolve, several key trends have emerged, reshaping the way businesses approach advertising and marketing strategies. In this article, we explore four pivotal trends: the smart use of first-party data, website identity resolution, geo-fencing, and intent data, and their implications for businesses striving to succeed in today’s digital age
Unleashing the Power of Data: A Data-Driven Approach to Advertising and Marketing
In today’s digital age, the landscape of advertising and marketing has been revolutionized by the vast amounts of data generated every day. From social media interactions to online purchases, every click, like, and share leaves behind a trail of valuable information waiting to be harnessed. In this article, we delve into the world of data-driven advertising and marketing, exploring how businesses can leverage data to optimize their strategies, enhance customer engagement, and drive growth.
Six Keys to Sourcing Third-Party Data for Your Product or Service
Sourcing data from 3rd parties can be incredibly difficult. Causing issues for your customers and legal issues for your company.
